Aryan’s Venture is donating 20% of all revenue earned in April 2025—including product sales, music income, YouTube revenue, and paid promotions—to support families affected by the tragic terrorist attack in Pahalgam, Kashmir. This initiative is led by Founder & CEO Aryan Roy (aka Sherpaa Roy) as a gesture of solidarity and humanitarian support.
NOTICE
Dear Community,
In light of the devastating terrorist attack on April 22, 2025, in Pahalgam, Kashmir, which claimed the lives of 28 innocent tourists and injured many others, Aryan’s Venture stands in solidarity with the victims and their families during this tragic time.
To honor those affected and contribute to relief efforts, we are committing to donate 20% of all revenue generated throughout April 2025 to support the families impacted by this tragedy. This includes:
- 20% of every product order from DeShoppex
- 20% of all music streaming and song revenue
- 20% of our YouTube earnings
- 20% of paid promotions and reviews
The funds will be directed to verified relief initiatives aiding the victims’ families, supplementing the ₹10 lakh ex-gratia announced by the Jammu & Kashmir government.
We invite our customers, partners, and supporters to join us in this endeavor. Your engagement with our products and content this month will directly contribute to providing much-needed assistance to those affected.
Let us come together to support our fellow citizens in their time of need.
With heartfelt condolences,
Aryan Roy (aka Sherpaa Roy)
Founder & CEO, Aryan’s Venture
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